What Is Branded Real Estate


Branded Real Estate incorporates a globally recognized brand into the property project, whether a luxury brand, sports brand or even Celebrity personalities as a brand. These brands can be integrated in various approaches, to best meet the needs of our clients and ultimately create a “STORY” for the project and an exciting new experience for the Consumer.

Over the past 11 years we have created more branded real estate projects than any other agency in the world and many more are in the pipeline. The ideas are at times far reaching and it takes a special type of client who is bold in his thinking to truly realize the full potential of this powerful form of branding. From the very first US OPEN Apartments in Mumbai to the Michael Schumacher World Tower in Delhi and an Interior Designed Residence in Beijing the world has never seen this type of collaboration before.


Central Park Plaza Residence
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Ballet by Sharapova
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Michael Schumacher World Tower
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Supernova Supertech
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Amanora Gateway Tower
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US Open Apartments
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Benefits of Branded Real Estate

Stand Out

Stand out amidst competition and create a story for your project

Marketing Dream

Create a marketing campaign like no other before

Increase Sales Margin

Create unique selling points allowing your project to gain a higher sales price

Happy Shareholder

Increase your bottom line and grow shareholder value

Status Boost

Boost your corporate name and aspiration through Co-Branding

Brand Recognition

Turn your development into a global landmark

Consultancy Services

Identification of Brand & Concept

The process of identifying the right brand(s) to match with your project’s objectives and values in order to create a unique “Story” for your development.

Design & Concept Realization

“Turn Dreams into Reality” by partnering up with a Superbrand to designs a unique interior and/or exterior concept for your project.

Launch Marketing & Construction

Creating the right Marketing and Sales strategy for the project integrating the Superbrand and leveraging its power to generate incremental sales increases and maximize revenue.

Quality Control & Handover

Throughout the project, BRE and the brand will work closely with the developer to assure the brand’s image, guidelines and aspirations are matched in the final deliver to the customer.

Latest News

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TSA Connects Axiata Arena

In its capacity as Perbadanan Stadium Malaysia’s commercial sponsorship consultant, TSA is...

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Interview of Bloomberg TV Malaysia with Marcus Luer

  Marcus Luer, Group CEO and founder of marketing agency Total Sports...

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ABIL Group and Versace Home Launch ABIL Mansion

  Luxury Duplexes in South Mumbai created by ABIL Group with Interiors...

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Kuala Lumpur Sports City

  TSA To Oversee Commercialisation Of Bukit Jalil National Sports Complex –...

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Versace Designs London’s First Fashion-Branded Residences on Elm Street

  Life is a comfortable, luxurious, pampering spa session these days. Opulence...

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Room 4083, Floor 4, No. 10A Chaoyang Men Wai Street, Chao Yang District, Beijing