Interview of Bloomberg TV Malaysia with Marcus Luer


Marcus Luer, Group CEO and founder of marketing agency Total Sports Asia, says that Malaysia’s huge football fanbase is the biggest draw for foreign teams coming to the country. He also tells Bloomberg TV Malaysia’s Han Tan that sponsorship commitments mean more teams are enjoying lucrative trips to Asia.


About TSA

 TSA is a fully integrated Sports Marketing business offering media rights distribution, TV production, events management, sponsorship and consultancy services to its clients working with Asian and international rights holders, corporations, government bodies, advertising agencies, sports federations and media platform owners. TSA’s strength lie in creating innovative ways to bring sports properties closer to the fans and consumers while generating maximum exposure and demand for its clients’ brands.