Step 1 “IDENTIFICATION” process
Work through the profile of the potential customer, your vision and match this with a SuperBrand which fulfills the aspiration of both the potential buyer and you as developer.
Step 2 “MATCHING” process
Once the Brand(s) are identified, BRE will engage in discussions with the shortlisted SuperBrands, and/or other potential partner brands to find the right match between your plans, speed of execution and the brands own ambitions and desires. This includes understanding time frames on deliverable, commercial terms, etc. Certain upfront discussions with Brands during the IDENTIFCATION process are common.
Step 3 “NEGOTIATION” process
Negotiate the commercial structure (licensee fee, design fees, exclusivity fees, minimum purchase, etc) and agree on deliverables by the Developer and deliverables by the shortlisted SuperBrands.
Communicate and Liaise between you and the Brand owner till contract is concluded.
Provide legal and commercial guidance for contract till signing.